One example is Book Tubea genre of mostly female vloggers discussing all things literature. Looking at Ladybird - Letterforms and Layout: But despite these new age entrepreneurs making huge waves in the video world, it seems this new media wonderland has the same old glass ceiling and pay gap of yore. PewDiePie, on the other hand, is a man who has been in the headlines for all the wrong reasons, while making videos about gaming and comedy. Post-Castro Cuba and the cult of personality — Egham, Surrey. Follow us on social media. But even the most popular book tubers have full time jobs, meaning a lot of labour is undertaken for free.
Follow us on social media.
What all this shows is that despite the apparent democratic potential of new media platforms like YouTube, the stubbornness of gender stereotypes and inequality persist. But despite these new age entrepreneurs making huge waves in the video world, it seems this new media wonderland has the same old glass ceiling and pay gap of yore. Open House Festival — Liverpool, Liverpool. These two YouTubers are united by their rags to riches origin stories — they both created their own success from their bedrooms. Sophie Bishop does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment. YouTube beauty blogger Zoella has had more than million views of videos on her channel.